Co-op Funeralcare 'Start Your Conversation'

66% of us have thought about our funerals, but only 7% feel comfortable talking about them. To tackle this, we created 'Start Your Conversation' for Co-op Funeralcare - a campaign to help normalise difficult conversations around death and encourage the nation to share their wishes with loved ones.

The campaign reached over 1.45 million people, and a quarter of those who watched it felt comfortable enough to share their wishes. The film 'Wishes' won Best Writing of Dialogue for Film at Creative Circle Awards 2021

Cinema, Social, In-store, Digital

CW: Chris Goulder
AD: Josie Shedden
CD: Danny Hunt
DR: Charlotte Regan