While 66% of us have thought about our funerals, only 7% feel comfortable talking about them. To tackle this, we created the campaign 'Talking now helps your loved ones later' - to help normalise those difficult conversations around death and encourage the nation to share their funeral wishes with their loved ones.
TV & OOH
CW: Chris Goulder
AD: Josie Shedden
CD: Danny Hunt
DR: Charlotte Regan
2024 - Creative Circle - Co-op Funeralcare ‘Wishes’ Best writing of dialogue for film.