Co-op 'Community Fridges'

For Co-op’s 2021 Christmas campaign they wanted to highlight their Community Fridge project. Instead of making a multi-million pound blockbuster, we created the first ever live Christmas TV ad and broadcast a cook-up with Big Zuu, Dermot O'Leary and volunteers from the Afghanistan and Central Asian Association Community Centre in Feltham.

CW: Chris Goulder
AD: Josie Shedden
CD: Danny Hunt
DR: ITV Studios