Coop Funeralcare 'Celebrity Send Off'

Our campaign for Co-op Funeralcare ‘Talking now helps your loved ones later’ got the nation sharing their funeral wishes with loved ones. To amplify it, we partnered with Channel 4 to create Celebrity Send Off - a three-part mini series where celebs plan a funeral for a loved one, who then attends their own send off to see what they got right. The show was an instant hit on social media, generating loads of national coverage, and proved so popular it was soon moved onto Channel 4 streaming. 

Watch all episodes here: https://www.channel4.com/programmes/celebrity-send-off 

CW: Chris Goulder
CD: Tom & Joe
Prod: C4 / Interstellar