Co-op Funeralcare 'Celebrity Send Off'

Our campaign for Co-op Funeralcare ‘Start Your Conversation’ got the nation sharing their funeral wishes with loved ones. Off the back of its success, we created Celebrity Send Off - a three-part mini series where celebs plan a funeral for a loved one, who then attends and rates their own send-off. It did so well on Channel 4 socials they moved it permanently onto streaming. 

The campaign picked up Gold awards at the Campaign Media Awards, The Drum Awards for Marketing, and the Media Week Awards.

Watch all episodes here: https://www.channel4.com/programmes/celebrity-send-off 

CW: Chris Goulder
CD: Tom & Joe
Prod: C4 / Interstellar